Digital Marketing · E-commerce · Interior Design · Strategy
Performance marketer and designer with 4+ years of experience across Meta, Google, and creative direction — bridging data-driven results with refined aesthetics. Currently working fully remote from Algarve, Portugal.
I'm a multidisciplinary professional combining data-driven digital marketing with a strong eye for aesthetics and design. My career spans Meta Ads consultancy, performance marketing, interior architecture, and brand management across Istanbul, Lisbon, and London.
In my current role as Operations Customer Expert, I work directly with advertisers providing technical guidance on campaign optimisation for a global tech advertising platform. As a freelance consultant, I've developed and optimised brands' e-commerce websites and Google Shopping presence — tackling feed quality, Shopping visibility, and advanced GA4/GTM tracking implementations.
My design background stems from my time at Mozaik Design in Istanbul — a luxury furniture showroom representing brands like B&B Italia, FLOS, Vitra, and Edra. There I worked both as interior designer and digital marketing manager, handling website management, social media, and spatial planning. I also attended brand training at Edra's factory in Florence and B&B Italia in Milan.
While building my own ventures, I'm seeking a role where I can apply my expertise at scale — working with larger budgets, diverse markets, and a collaborative team. Open to remote, hybrid, and relocation across the UK and Europe.
Luxury furniture and lifestyle brands represented through Mozaik Design, where I managed the website, social media, and digital marketing — alongside direct experience at Beymen and Generali.
End-to-end campaign management across Meta and Google platforms. From strategy and creative direction to technical feed management, GA4 tracking, and monthly performance reporting.
Building cohesive brand presences with measurable outcomes. Social media management, content strategy, SEO, CRM, influencer marketing, and omnichannel execution.
Spatial planning, furniture layout, and visual identity for luxury interior brands. AutoCAD, SketchUp, and Rhino for technical drawings; Adobe Suite for brand assets.
A fashion e-commerce client had thousands of products visible in Search but absent from Shopping results due to feed errors. I systematically diagnosed GTIN issues, policy violations, and data quality problems across the entire catalogue.
Set up Google Tag Manager and implemented GA4 enhanced measurement for a luxury fashion brand, enabling accurate conversion tracking and audience building for remarketing campaigns.
Contributed to the spatial design and furniture layout for the Mozaik Glasshouse project in Ortaköy, Istanbul — a showroom and hospitality space representing luxury furniture brands. Used Rhino for 3D modelling and AutoCAD for technical drawings.
Attended production training at Edra's factory in Florence and retail training at B&B Italia in Milan as part of Mozaik Design's brand partnerships — gaining in-depth knowledge of luxury furniture production to inform marketing content and client consultancy.
A selection of design spaces, showrooms, and installations visited and documented across Europe — capturing the atmospheres and materials that shape my work.
